2008
COPYRIGHT DE-PICT
“NEVER DID I BEHOLD A MORE CHARMING AND GRATIFYING SIGHT”
-WILLIAM HOVELL.
IN BROADMEADOWS, THE EXPLORERS AND PROSPECTORS OF THE 19TH CENTURY SAW A PLACE “UNDULATING, WELL GRASSED AND TIMBERED”. ENDLESS ROLLING PLAINS GLEAMING WITH ENDLESS OPPORTUNITY. LONG SINCE SUBURBIA HAS ENCLOSED
BROADMEADOWS LIKE A SLEEPER GROPING IN THE NIGHT, WE RETURN TO STAKE OUT THE LAND.
NOW EXPLORERS AND PROSPECTORS ARE GARBED AS ARCHITECTS AND DEVELOPERS, ROLLING HILLS REPLACED BY SURFACE CAR PARKS. OUR VISION OF THE FUTURE TOWN CENTRE IS A RETURN TO THE SUBLIMELY UNDULATING LANDSCAPE OF BROADMEADOWS PAST: AN URBAN VELDT AGITATES AGAINST THE AMBIVALENCE OF THE MALL AND OF THE SUBURBAN SUBDIVISION. THIS ACTIVATED ‘GREEN’ TERRAIN IS A REMINDER OF OPTIMISTIC BEGINNINGS AND EXPRESSES OUR OWN OPTIMISM FOR
BROADMEADOWS.
BROADMEADOWS IS AN ORGANISM WHICH MUST ADAPT AS IT GROWS. COMMERCIAL AND RESIDENTIAL PARCELS ARE BROKEN DOWN INTO SMALL CELLS WITH REDUCED LIFE SPANS. IN A HABITAT OF LOW RENT AND QUICK TURNOVER, THE UNUSUALLY YOUNG AND MULTICULTURAL SOCIETY OF BROADMEADOWS THRIVES.
¹BROADMEADOWS, A FORGOTTEN HISTORY LEMON, ANDREW, CITY OF BROADMEADOWS IN CONJUNCTION WITH HARGREEN, MELBOURNE, 1982
THE CITY OF BROADMEADOWS WERE HAD THE ENDEAVOUR TO REDESIGN PORTIONS OF ITS CITY CENTRE. WE WERE ASKED TO SUBMIT RENDERINGS FOR ITS DEVELOPMENT. THE RESULT WAS A A NUMBER OF RENDERINGS CONTAIN THE EXISTING TOWN HALL AND OTHER PARTS OF THE CITY. WE SYSTEMATICALLY TRIED TO USE A PALETTE THAT RELATED TO THE NEIGHBOURING TOWN HALL.
CLIENT: CITY OF BROADMEADOWS
REQUIREMENTS: 4 RENDERINGS